Puresh Daily funding

Puresh Daily is a Ranchi-based milk startup that delivers farm-fresh milk and dairy products to customers’ doorsteps. The food-tech startup has raised ₹1.2 crores in a seed round from Dhianu Das of Alfa ventures and Agility Venture Partners.

The startup offers a subscription for milk products and serves 1200 subscribers in three cities namely Ranchi, Ramgarh, and Bokaro. They provide chemical-free products via value chains supported by AI. This enables them to offer traceable logistics, eco-friendly packaging, and smart payment options.

Manish Piyush, Founder at Puresh Daily said, “We’re charged with the investors’ confidence, as they oversubscribed our startup during this seed round. With these funds, we will expand our product base to at least ten tier-II more cities, to 20,000 subscribers, and partner with different entrepreneurs.”

With over 14 years of leadership experience as a TAS officer at the TATA Group, Piyush handles marketing and business development for the company. 

While several small businesses were severely impacted by the COVID-19 induced lockdowns in 2020, the demand for essential items like milk and fresh produce increased. Manish and Aditya, the co-founders recorded huge growth within the year and expect their expansion journey to follow the same.

“Milk is essential for India’s kitchens, and we reach our customers’ doors every day with healthy products – that’s how we’re succeeding”, added Piyush.

“We expect the Farm to Home space to explode in the coming months. Biggies like Tatas & Reliance are entering the market through investments and acquisitions too. By incubating our business model at Ranchi, we’ve proved that consumers from the so-called ‘Bharat’ are ready and willing to pay a premium for such services”, said Aditya Kumar who handles technology, finance, and product development for the company.

The startup plans to use the funds towards business development, technology, and brand building and is looking to expand to different tier-II cities and metros. “We also want to invest our time and resources in innovation in products and packaging”, Aditya added.

 Deepanker Agarwal, Director at Ajanta Bottles Pvt Ltd and a lead investor in Puresh Daily said, “Dairy has been a growing sector, and the pandemic has only given fuel to the fire of Direct to Home milk delivery models. Founders Manish and Aditya solve genuine farm management issues, even as they pour quality, pure milk for customers in sustainable packaging like glass bottles. And we are happy to invest in Puresh to take the movement farther.”

Angel investor network Agility is backing additional investment into the firm, quoting a robust team and their investors’ proven track record. “First, milk is a recession-free business, capable of growth in COVID times. It’s also highly unorganized, with several dairy farms in dire need of up-gradation and market reach. Their idea has enormous potential”, said Prashant Narang, founder, Agility Venture Partners.

The pandemic has pushed people to opt for more and more online services. Dairy being an essential sector would always be high in demand. Puresh Daily has immense potential to grow and flourish.

Shishir Gupta, Founder and CEO, StartupLanes

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