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Reliance invests $132M in Addverb Technologies

Noida-headquartered robotics and automation solutions provider Addverb Technologies has raised $132 million from Reliance Industries Limited (RIL) in a strategic round of funding. Post the investment, RIL will be the single majority shareholder in the company. 

The company, which had previously raised $11 million across Series A and Pre-Series A rounds, will see early investor and co-promoter of Asian Paints, Jalaj Dani, continue to hold his stake in the company. GAIL Limited, which participated in the seed round of the company as part of the Startup India initiative, will get a timeframe-based exit for its investment in Addverb.

Founded in 2016 by Sangeet Kumar, Prateek Jain, Bir Singh, Satish Kumar Shukla, and Amit Kumar, the leadership of the company will continue to run the operations of Addverb post the strategic investment. 

“Apart from the strategic funding, Reliance brings other capabilities such as new energy initiatives, its battery technology and knowledge base on carbon fiber as well as 5G technology. This will help us speed up trials for new products and scale faster,” said Satish Kumar Shukla, Co-founder of Addverb Technologies. 

He further added that while Reliance has been a key customer, nearly 70 percent of the company’s revenues comes from servicing other enterprises including the likes of Unilever, Pepsico, Dabur, Marico, Amazon, Flipkart, and others. The company has nearly 100 customers today and has a presence in Singapore, Australia, and UK, and will be looking to enter the US market. 

“We have been servicing the Jio-Mart grocery business for Reliance through automated warehouses and other solutions. Now, we will look at access to other industry verticals Reliance is present across, including e-commerce, petrochemicals, fashion, retail, pharma, and others,” said Satish. 

Addverb Technologies set up its own robot manufacturing facility termed Bot-Valley in Noida in March 2021 for Rs 75 crore. The facility will be ramped up to produce 50,000 robots a year by FY 2022-23. 

Apart from various robots and co-bots such as mobile robots, sorting robots, pallet shuttle, etc, the company also offers software for warehouse management and optimization of inventory storage and warehouse processes. The software business of the company, which works on a licensing model, accounts for nearly 20 percent of the company’s revenues, said Satish.

Addverb Technologies seems to have a long way since its inception. I’m sure with the latest developments, the company will soon emerge as a dominant market player. My best wishes to the team of Addverb Technologies.

Shishir Gupta, Founder and CEO, StartupLanes

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