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Web3 media startup “Avium” is helping SE Asia’s studios to greenlight and produce their stories, lands US$2M pre-seed

Web3 media startup Avium – which is building an entertainment brand
to greenlight original content by the Southeast Asian studios behind Marvel Comics, Valve, Netflix,
Prime Video, Tencent and more – has secured a US$2M pre-seed from strategic investors.
“What catalysed Avium was the realisation that Southeast Asia’s studios deserve a better IP
pathway to success. Globally, we already know their work via household gaming and media
characters but have yet to give them an industry-recognised path to showcase the full spectrum of
their brilliance. Our traction within the Web3 community and oversubscribed fundraise shows the
region is ready to find its voice – we’re here to amplify it,” said Ivan Yeo, Co-Founder of Avium.
Ivan previously founded EVOS, the largest esports organisation in Southeast Asia with more than
100 million followers across their talent network.
He co-founded Avium with Nathanael Lim, a blockchain lawyer for global companies including
Huobi, Binance, Facebook and Razer. Also brought onto the founding team is Eugene Yap, a former
strategy consultant who has delivered projects for the likes of Morgan Stanley and Partners Group.
Avium aims to build Southeast Asia’s largest network of studios by leveraging Web3’s infrastructure.
At the centre of its ecosystem is the Founders’ Pass collection, an NFT designed to incentivise the
creatives and studios building Avium’s brand. Holding an Avium Founders Pass grants
entrepreneurs, creators and artists access to the exclusive community building the Avium brand
together with the founding team.
Founders’ Pass holders are considered the founding members of Avium, with rights to build with
studios and producers while leveraging on the brand. Avium has also attracted a community of more
than 10,000 highly engaged followers across its various social media platforms.
Steven Fong, CEO of Circle Studios, said: “Our ambitions haven’t changed – we still want our
content to entertain and impact audiences everywhere – but what has is the way our ideas are
greenlit. We see in Avium an opportunity for Southeast Asia to create an entirely new category by
leveraging on a community through the infrastructure of Web3. This time, without gatekeepers or
production executives, in a way that fairly values the skillsets brought to the table.”
Caravan Studios and Circle Studios are among the renowned regional art and animation
companies which have been onboarded to Avium. Caravan has developed entertainment IP for
household brands including Marvel Comics, Netflix, Prime Video, Lego, Legends of Runterra and
Clash Royale while Circle has developed for Valve, Tencent, Dota and Mobile Legends.

The Avium ecosystem gathers stakeholders across the entire value chain required to create,
produce entertainment in all forms of animated content. This includes the end-to-end process from
the 1. development of original studio entertainment (via creatives, digital artists, rendering teams,
producers and more), 2. creation of media and consumer products (via comics, animations and
merchandising), and 3. distribution through media networks (brand distribution via content creators
and esports channels).
Chris Sirise, Partner at Saison Capital, said: “Avium’s founding team already has a track record of
attracting the best creative talents and rallying fans across the region behind meaningful content.
The infrastructure of Web3 helps to bring this all together by incentivising contributions from the
community with fair skin in the game.“

Saison Capital backs SG Web3 media startup’s $2m pre-seed round. Congratulations to the entire team. I wish you great success in this endeavour.

Shishir Gupta, Founder and CEO, StartupLanes

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