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Sanfe raises $1M in Series A round

sanfe funding

Sanfe, a feminine hygiene and intimate skincare brand, announced that it has raised a Series A round of $1 million. 

The round saw participation from LetsVenture, Ajay Garg, Tarun Sharma (mCaffeine), Arjun Vaidya, and Dhimant Parekh among other D2C founders.

Established by Archit Aggarwal and Harry Sehrawat, Sanfe intends to use the freshly raised funds for marketing and customer-centricity. The brand is also working on partnerships and collaborations to strengthen its presence and recall among the target audience. Sanfe had recently onboarded Radhika Apte as a brand ambassador.

The Delhi-based company claims that its online business has grown by 55 percent in the prevailing quarter, and the brand has achieved more than 210 percent growth annually. Last year, Sanfe had raised $1 million in a pre-Series A round from Shankar Naryanan, Rohit Chanana, and Titan Capital, among others.

Speaking about the funding, Harry Sehrawat, Co-founder, Sanfe said, “Our investors have helped us immensely to make our vision a reality with their guidance and deep involvement. It has helped us ensure that we stay true to our mission of being a voice and choice for women’s intimate wellness and hygiene.”

“This year, we are going to scale up the business, build up a strong portfolio of products with new categories, to focus on customer experience, and problem-solving. Thus, it will create a better world for women,” he added.

Commenting on the investment, Sunitha Ramaswamy, President of Early-stage Business, LetsVenture said, “I am a firm believer in partnering with brands that are future-proof and show vast potential for growth. Sanfe is undoubtedly getting it right with their focus to connect to women as their ‘all-time companion’ for their different body needs without hesitation.”

“We have observed a drastic boom in the D2C space due to the ongoing pandemic, and there is an upsurge in demand for intimate skincare, menstrual hygiene, and body grooming specially made for women. We feel that the consumers’ needs are evolving and to meet those needs it is crucial to have a brand like Sanfe catering to unnoticed women’s needs. The company has an impressive track record of proven success via its unique business model being run by a passionate young founding team. I look forward to being part of their growth story,” she added.

Sanfe seems to have created a strong presence in the feminine hygiene space and acquired a loyal customer base. I’m sure the company will continue to prosper in its journey ahead. My best wishes to the team of Sanfe.

Shishir Gupta, Founder and CEO, StartupLanes

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