Scentials raised $6 million funding from TIW PE

In 2019, the company had previously raised Rs 25 crore in a Series A funding round from Unilever Ventures, the investment arm of Unilever Plc consumer goods giants.

Commenting on the funding, Mahesh Bhupathi, co-founder of Scentials, said in a statement: “Building beauty companies with influencers has created a lot of value in the West and we are proud to have TIW believe in this opportunity in India and will continue to explore growth categories after Unilever Venture.”

“Commenting on the investment, Mohit Ralhan, TIW PE’s Managing Partner, and Chief Investment Officer added: “The business provides a unique and powerful value proposition with brands envisaged by a team of specialists for top celebrities and superior quality goods. From here on, we are confident that the company will grow exponentially to become India’s leading personal care firm.

Scentinels, started by Bhupathi and businessman Jinesh Mehta in 2017, designs, creates, and distributes brands of beauty and personal care. Scentials has so far introduced the One8 brand of Indian cricketer Virat Kohli in the fragrance category, followed by the launch of the skincare brand Arias