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Slintel funding

slintel funding

Slintel, a B2B buyer intelligence startup, has raised $20 million in Series A funding. It was led by GGV Capital, a global venture capital firm known for its investments in companies such as Airbnb, HashiCorp, Peloton, Poshmark, Slack, Square, StockX, and Wish.

In the same round, existing investors Accel, Sequoia Capital India, and Stellaris Venture Partners also participated.

In October 2002, the said startup had raised $4.2 million. Slintel claims that they have seen a 5X growth in the last 12 months, in its revenue and customer base.

Slintel plans on expanding globally and building a powerful, reliable marketplace for B2B sellers and buyers, with this funding.

With an aim to establish itself as a leader in this category with the backing of GGV Capital, the company has released a statement saying,

“The Slintel team is delighted to welcome Hans Tung as its newest board member. We look forward to deepening our solution to power use cases across different GTM functions,” said Deepak Anchala, Co-founder and CEO, Slintel.

As more and more people buy online, buyer intelligence is taking over marketing intelligence and traditional sales. Adding further, the Slintel team adds that B2B buyers are now mostly digital. Moreover, the team estimates that by 2025 almost 80% of B2B purchases will occur

According to the Slintel team, they understand where buyers are coming from, their technological adaptations, their pain points, and churn data to get a more wholesome viewer of the buyers.

Hans Tung, the Managing Partner at GGV Capital, stated, “With the global pandemic completely changing the way companies operate, B2B transactions have gone more digital than ever before. Inside sales teams are closing high-value, multimillion-dollar deals while working remotely, and products like Slintel are enabling companies to do this by helping them reimagine their entire sales process for today’s environment.”

Back in 2018, Deepak Anchala and Rahul Bhattacharya established the company. Slintel aims to uncover various forms of buying intelligence like –

● The process of identifying high-intent prospects much simpler,

● more intuitive,

● and completely data-driven.

Slintel found the market gap that sales organizations needed better processes for faster upscaling and efficiency.

The duo found that identifying companies using traditional, beaten-down parameters such as territory, size, industry, or similar companies is an inefficient undertaking that costs marketing and sales professionals valuable time, resources, and effort.

Madhu Yalamarthi, Vice President at GGV Capital, said, “Deepak’s decade-plus experience leading product, growth, and sales functions give him the superpower of seeing where the puck is going and rallying people from diverse groups to capture this opportunity.”

The Slintel Board is joined by Hans and Madhu.

The platform helps customers using predictive algorithms discover and connect with high-intent buyers who are active in their market. It evaluates billions of data points and derives actionable insights on target accounts.

Slintel has built an engine that captures buyer intent signals at scale and uses predictive algorithms to determine the purchase decisions of prospects.

Alok Goyal, Partner at Stellaris Venture Partners, said, “The next big wave in the enterprise space is (the) use of AI to rethink processes, and all AI at its core requires data. I am therefore bullish on the entire data stack, including data that is either proprietary or inferred data that is not easy to replicate. Slintel is in the second category. Their ability to predict strong prospects is a relatively unique capability, and it is very easy to sell due to a direct correlation to (the) top line for their customers.”

The company says that the buying intent in the $24 billion sales and marketing intelligence space is growing faster than ever.

Prayank Swaroop, Partner at Accel, said, “Slintel has one of the best GTM engines that we’ve seen in any startup, and the consistency with which the team has been able to deliver on their growth targets is commendable. We’re looking at a company that’s changing the marketing and sales intelligence sphere as we know it.”

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