Sri Nidhiravyaya Organic Farms: A vision towards a healthy, sustainable nation

Sri Nidhiravyaya Organic Farms

Ralph Waldo Emerson said, “The first wealth is health.” And what better way to ensure good health than eating right? But how your food is produced is equally important to ensure not just a healthy body but a healthy mind.

We’re sure you’re not new to the term ‘organic produce’ with all the hype associated with it and rightly so. Today, we’re more informed and more cautious of what we put in our bodies; thanks to the pandemic that has pushed us into adopting a healthier lifestyle.

Telangana-based Sri Nidhiravyaya Organic Farms was founded in 2016 with a goal to develop and promote organic methods of sustainable farming. In other words, retain the goodness of natural products by following the principles of Health, Ecology, Fairness & Care.

The company believes in promoting and using indigenous seeds as they are resistant to pests, diseases, and environmental conditions and have high nutritional values. Sri Nidhiravyaya Organic Farms relies on indigenous cows for everything as they fulfill all their farming requirements.

In an exclusive interview with StartupLanes, Vinoo, Founder of Sri Nidhiravyaya Organic Farms talks about his journey and experiences as an entrepreneur. Sri Nidhiravyaya Organic Farms strives to protect the environment, minimize soil degradation and erosion, decrease pollution, optimize biological productivity and promote a sound state of health.

Read on to know what he has to say.

Q1. How did you come up with the idea of your start-up?

Vinoo: If you can dream it, you can achieve it.

This thought motivates me to achieve the dream and confers the power within. Sometimes the pressure of achieving our dream is such that we start losing hope. We tend to think that our capabilities are not enough to fulfill what we dream to achieve.

That’s where visualizing the goals gives power within to achieve them. I believe if I can visualize achieving my dream then it’s worth achieving. So I don’t fear the world, I do not let anyone judge my achievements, I trust in myself and I put in efforts, to turn my dreams into reality.

The work we do is carried out of our innate love for farming, cows, and vegetation. This allows us to be close to soil/nature. We practice holistic farming using indigenous cow dung and manure, and inoculation of healthy bacteria to the soil using all farm leftovers for mulching. We also use indigenous seeds for planting and focus on the soil for best results and to revive and maintain the soil’s natural quality.

Q2. What is the most difficult part in the early stages of the company’s growth?

Vinoo: Letting people know that the company exists was the most challenging part. How many times do you hear about something once and go buy it? Almost never, right? So our challenge is to get our message right in front of people over and over – “hey, we are an organic farm, our food is as safe as mothers love and affection. we grow our products with indigenous seeds which have various benefits on every individual’s health.”

Besides this, the company’s growth is dependent on establishing a relationship that is purely based on trust. The customers who supported us during the initial phase should stay with us for a long time. Regular feedback and interactions from them will help us in improving our services.

Q3. What was the gap in the market that you identified?

Vinoo: Only a handful of people from Gen Z and Generation Alpha have played in soil, got drenched in rain, and walked barefoot in soil. All these individuals have lost the touch with nature and soil and their immunity has taken a toll. As a result, their ability to fight against diseases has reduced.

I believe Gen X is the last generation to have enjoyed nature and life. They are well informed about the food they consume. Reconnecting consumers with the origins of their food is no cakewalk. It is a huge undertaking that takes time and involves several methods, steps, and complexities.

With the introduction of the green revolution, pesticide usage was increased to meet the rising demand. As agriculturists, we want to produce the best of foods which include millets, rice, dals, etc. We ensure all the produce comes from indigenous varieties and is grown organically which increases your immunity to lead a healthy life.

Q4. Can you explain your business model?

Vinoo: Currently, we have an F2C (Farmer to consumer) model through e-commerce and are planning to set up Farmers Markets, Pick-Your-Own produce & Subscription Farming.

Far-direct marketing is a long-felt need of the farmers and consumers of the country as it goes a long way in ensuring higher remuneration to the farmers and meeting the satisfaction level of the consumers through direct sales at affordable prices.  

The opportunity to interact with growers is one of the reasons consumers like to purchase this way. The experience of the purchase is often part of the product.  

If the farmer sets the price or has more control of the price then good products and services are available at attractive and affordable prices. We receive instant feedback from customers on the same. We can improve our business through this input and increase farm profitability.

My professor Mr.Uday Kumar Kollimath has educated me in millets farming and also recommends setting up a group of organic farmers in every district to share the knowledge.

Q5. Did your family/friends help you in funding the start-up or did you approach the investors?

Vinoo: Our families invested in the business and we use our own resources for the start-up.

Q6. Which factors do you see impacting your business over the coming years?

Vinoo: Rather than looking at the factors impacting our business, I try to focus on timely decisions, understanding the consumer needs, building and maintain relationships with consumers, improving networking, and exploring techniques to improve farming methods.

To always be optimistic and remain patient to see the growth is the most challenging. There is life in agriculture and the most important thing is going back to the roots of who you truly are.

You need to keep using indigenous seeds so you are not dependent on the seed manufacturers and exchange seeds with other farmers so the cycle always continues.

Q7. Are you planning to hire fresh talent into your team as the company grows? What qualities do you look for while hiring?

Vinoo: Definitely, we are looking to hire individuals who consider this lifestyle as a career rather than a job.

Q8. What according to you are the personality traits of a good leader?

Vinoo: I believe a good leader should have the following traits:

  • Have a Vision
  • Ability to travel an unexplored path
  • Able to manage success along with failure
  • Be accountable
  • Being decisive
  • Be the one who radiates positive energy
  • Have a proactive attitude
  • Delegate the tasks as you can work on more important ones
  • Always be approachable
  • Practice what you preach
  • Be Patient

Q9. What is the best and worst part of being a Founder?

Vinoo: One must act and serve as a visionary, who puts the entire team on the same page, with a mission that the company is going to fulfill.

No matter how many financial obstacles there are, it should be ensured that the integrity of the business is intact and the motto of the company is unshaken.

One must motivate oneself, their employees, and partners at all crucial times. It is important to acknowledge and appreciate the hard work of employees and take responsibility for all errors in strategy, judgment, and performance.

Q10. Are you looking for any vendors to help you simplify any part of the business?

Vinoo: The only thing which is constant in life is change. Everyone and everything is interconnected and interdependent and we need to rely on new technology and identify ways to improve the agriculture industry without losing its values.

Q11. What are the recent and long-term plans of your startup?

Vinoo: We are focusing on expansion and setting up an indigenous seed bank, goshala, Vedic School, and creating a lasting legacy.

Currently, we have a customer base spread across 8 Indian states and 6 countries.