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Supertails raises Rs 5.75 Cr from Alteria Capital

supertails funding

Supertails, a digital pet care startup, announced that it has raised Rs 5.75 crore in venture debt funding from Alteria Capital.

Launched by Vineet Khanna, Varun Sadana, and Aman Tekriwal this year, Supertails is a first-of-its-kind platform that encourages the pet parent community by offering reliable veterinary care and a one-stop solution for pet food and supplies. 

Supertails established its platform in June this year and raised $2.6 million in pre-Series A round led by Saama Capital and DSG Consumer Partners. Other investors included Indian icon Deepika Padukone, Titan Capital, Sauce VC, and Whiteboard Capital. It is also supported by high-profile individual investors including Tej Kapoor, Pankaj Naik (Executive Director, Avendus Capital), Abhay Hanjura, and Vivek Gupta (Founders, Licious). 

Speaking about the funding, Varun Sadana, Co-founder at Supertails said, “The response we have received over the last few months has been very encouraging. The pet parent community in India is enthusiastic and keenly available, which motivates us every day to work on services that support them through the beautiful journey of raising pets. Within a month’s time, the brand has seen tremendous growth and we have completed over 2,000 vet consultations and product orders. We’ve been pleasantly surprised by young parents who want to learn and grow with their pets. We’re looking forward to doing much more for them.”

Commenting on the investment, Ankit Agarwal, Partner at Alteria Capital, added, “We’ve been following how Vineet, Varun, and Aman are building Supertails and have a strong belief in their vision. The petcare sector is on the cusp of a big breakthrough and we are excited to be part of this journey. We’re confident that the digital vet consultation platform of Supertails is going to revolutionize how medical care is given to pets along with much needed digital distribution of high-quality pet products.”

In just a short time since its launch, Supertails seems to have established a strong presence in the market. I believe the company has great potential and will reach new pinnacles of success in its journey ahead. My best wishes to the team of Supertails.

Shishir Gupta, Founder and CEO, StartupLanes

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