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TagZ Foods funding

Bengaluru-based snacking brand, TagZ Foods announced that it has raised $500,000 from the integrated incubator and early-stage investor, Venture Catalysts, in a pre-Series A round. 

The round also had participation from Dhruv Toshniwal (Co-founder, The Pant Project), Dharamveer Chouhan (Co-founder, Zostel), and Loy Halder (Managing Director, Goldman Sachs), among others. 

Shailesh Ghorpade (Managing Partner – Exfinity Ventures) has been on the board of the company.

Launched in 2019 by Anish Basu Roy and Sagar Bhalotia, TagZ Foods claims to be the first brand in India to make popped potato chips — which are neither fried, nor baked, and have 50 percent less fat. The startup employs the latest food technology to make potato chips that have no cholesterol, no transfat, no artificial colors, or preservatives. 

Commenting on the development, Co-founder Anish Basu Roy said, “Our mission is to bring global innovation in foodtech for the Indian GenZ consumers, with our lips-smacking and better-for-you snacking experiences. At the same time, we want to help this future generation beat obesity and truly enjoy active passions such as travel, outdoors, and sports. After all, life is much more than mobile games and binge-watching.” 

“Also, we are a 100 percent made-in-India product and have already helped over 2.5 lakh consumers shift to fitter potato chips and quit the fatty fried ones,” he added.

The brand is available on all online platforms including Amazon, Big Basket, Supr Daily, Grofers, and others. It also has an offline presence with more than 1,000 premium retail stores in Bengaluru and other cities. 

Since its inception, the brand has catered to over 2.5 lakh consumers. With the funding, TagZ Foods is looking to increase its distribution and production capacity in other major cities across India. Consumers can also expect to see a variety of new products being rolled out by the company, which will disrupt conventional snacking in the country. 

Speaking about the investment, Dr Apoorva Ranjan Sharma, Co-founder and Managing Director, Venture Catalysts, added, “There is, currently, a major tech-led transformation afoot in the Indian snack food industry. TagZ Foods is at the forefront of this disruption with its innovative manufacturing processes and specialised foodtech. We have full faith in the founding team’s vision to craft an Indian GenZ brand and fulfil the growing demand for fitter snacking experiences.”

TagZ Foods is revolutionizing traditional snacks with its innovative products. The recent funding presents huge growth opportunities for the company.

Shishir Gupta, Founder and CEO, StartupLanes

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