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The Go-To Gift secures £500K Pre-Seed investment led by angel investors including AA & Sons

Redefining gifting as a year-round opportunity and deserving its own dedicated platform, The Go-To has raised £500K in pre-seed funding.

The funding for the London-based platform was led by angel investors including AA & Sons, Afflelou’s Family Office (Lydia, Universal Standard), Michele Faissola (Printemps Group Board Member), Fergal Mullen (General Partner at Highland Europe).

Launched at the end of March 2022 The Go-To offers a one-stop solution for identifying personal and curated gifts based on recipients’ lifestyles and interests. Its mission is to provide independent brands and customers alike with a consolidated online platform for unique luxury gifts and become the “go-to” destination for gifting. Research conducted showed that 94% of people look for inspiration when buying a gift, 50% of UK adults dislike at least 1 gift they receive a year and over 11 hours are spent on average looking for gifts during the holiday season.

The Go-To challenges the traditional model by taking the focus away from key trading days, such as Christmas and Valentine’s Day, to create a year-round destination which focuses on the detail and thoughtfulness that go into choosing a meaningful present.

The Go-To seems to be a very interesting startup with creative gifting ideas. Congratulations to the entire team on your funding and all the best in this endeavour.

Shishir Gupta, Founder and CEO, StartupLanes

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