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The meal and grocery planning app Jow has raised $20 million in funding

Eurazeo led a $20 million funding round for French startup Jow. Jow strives to make it easier for you to cook at home by providing meal ideas and assisting you in managing your grocery orders placed online. The firm has collaborated with national food merchants to ensure that your order is handled quickly and efficiently at your local supermarket.

Existing investors Headline, DST, and Stride.VC are also participating in today’s financing round, in addition to Eurazeo. Jow, which was founded in 2018, has raised $1.5 million in October 2018 and $7 million in December 2019.

It’s easier to describe Jow by describing what the service isn’t. Jow isn’t a grocery delivery service. Jow isn’t a food delivery company that lets you pick prepared meals either.

When you sign up to Jow, you first describe what it’s like at home. How many adults and children are living in your home? Are there any food allergy or specific restrictions? Do you have a microwave oven or a blender?

After that, Jow will recommend some meals for the next week. You can review and customize each meal. For instance, you can replace something if you don’t feel like eating that. You can add or remove people for each meal as well.

Jow automatically generates a list of items to buy to prepare those meals. The startup tries to be as efficient as possible, meaning that you won’t end up with three bottles of olive oil if you need olive oil in three different meals. At the end of the shopping journey, you can add household items, drinks and everything that isn’t on the list already.

The company doesn’t process your order directly. Jow transfers your list of items to a major supermarket near you. You can choose where you want to buy your food. The startup has partnered with the six largest grocery brands in France, Carrefour, Auchan, Intermarché, Leclerc, Monoprix and Chronodrive — this represents over 4,000 stores across the country.

You may use your existing login credentials from one of those businesses to connect to your favourite shop. You have the option of picking up your order at the curb or having it delivered to your home.

Grocery buying through the internet is not a new concept. However, the experience hasn’t altered much in recent years. You must know exactly what you’re looking for. Objects are simply categorised into several categories, and each category is represented by a grid of items.

That’s why it’s still tough to plan ahead and place an internet buy. There are three options for dealing with this problem: being well-prepared and planning your week, relying on instant food shopping services that guarantee deliveries in under 15 minutes, or simply avoiding the problem altogether.

Jow thinks improving meal planning can change how you interact with online grocery shopping services. By removing the complexities, you could end up ordering less on food delivery services, saving money and reducing waste. Preparing a meal at home is always the most environmentally-friendly option.

And it’s a capital-efficient strategy as well. The startup only has 35 employees and doesn’t own any food items. It generates revenue from grocerers.

Overall, Jow users have ordered 20 million meals through the app. Nearly 70% of products in a customer’s basket come from the company’s recipes.

Jow closed its funding round earlier this year and is announcing it today. The company plans to expand to new countries starting with the U.S. It’ll face competition from other meal planning startups, such as Kitchenful.

Jow has moved ahead in the grocery business and expanding to new countries also in the US and facing competitions and will give a good customer experience.All my best wishes to them.

Shishir Gupta, Founder and CEO, StartupLanes

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