fbpx

TikTok meets the stock market: Gen Z finance app Zeed raises £205,000

Zeed, a new platform that combines TikTok-style video content with financial investments, has raised £205,000 in pre-seed funding.

London-based Zeed is looking to bring investing to a younger audience with a platform that hosts short-form video content alongside its more traditional stock trading service.

Financial content on social media platforms such as TikTok has risen in popularity, particularly among younger audiences. Some of this content has been criticised for providing false information or promoting scams.

Zeed, however, is looking to legitimise that content with verified creators and fact-checked videos.

“One of the biggest barriers faced by Gen Z investors is developing the knowledge and confidence to decide what to invest in,” said Salman Hussain, Zeed co-founder and CEO. “More investors want autonomy over how they invest their money, especially when it comes to themes like ESG and impact investing.”

Zeed believes that Gen Z is an untapped market for investments that have previously been ignored. The company was inspired by data collected by Hussain’s previous venture, a finance professional community group called Finance Focussed.

Finance Focussed found that 87% of its largely Gen Z membership said that a lack of access to information was stopping them from making investments. It also found that short-form video content is considered the most engaging.

“We felt the problem personally as Gen-Z investors ourselves, and saw our peers face the same problem through the community we built at Finance Focused,” said Rohan Regmi, Zeed co-founder and CFO.

The funding round was led by early-stage investment firm SFC Capital, which recently secured a £5m investment from British Business Investments, a subsidiary of the UK government’s economic development bank.

“New generations think differently and have different habits when it comes to learning and accessing information,” said Adam Bev, investment manager at SFC Capital.

Being able to tailor products to new Gen Z users, and doing it as brilliantly as Zeed, is extremely important to be future proof.”

Zeed is looking to launch its mobile app later this month, which will feature video content on investment trends and financial advice. Zeed will incorporate the ability to invest directly in UK and US equities via a TikTok-style feed.

Hard work pays off. Congratulations to the entire team at Zeed on your funding. I wish you all the best in this endeavour.

Shishir Gupta, Founder and CEO, StartupLanes

Don’t keep wondering about funding, you can also raise funds. Learn how to raise funds here: Yes I want to raise funds.

If you are an emerging startup and are looking for investors to raise funds, StartupLanes has its own angel network and investment banking services and is connected to angel investors and VCs in 15 countries that ensure that our member startups have easy access to external funds to scale up constantly.

You can subscribe to our news posts by entering your email in the box on the right side of this page.

Check out our YouTube channel for insightful content from the Indian startup ecosystem.

Or join our Whatsapp group to interact with other founders: Yes, I want to join the Whatsapp group.

The right investment is key to beating inflation and growing your wealth. Do you wish to become an angel investor? Yes, I want to be an angel investor.

Are you a startup and facing challenges in your business? Do you want to grow your business? It is not as difficult as it sounds. Learn how to grow your business here- Yes, I want to grow my business.

For any rectifications, reach out to nicole@startuplanes.com

Tags

top