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TRAVEL FINTECH STARTUP SANKASH ONBOARDS ANSHUL BAWA AS VICE PRESIDENT FOR GROWTH AND ALLIANCES

SanKash, India’s only travel fintech brand and a BNPL aggregator that facilitates online and offline travel operators to provide innovative payment plans to their customers has appointed Anshul Bawa as Vice President for Growth and Alliances. With an experience of over 20 years in the travel industry, Anshul will spearhead new alliances for business expansion and deeper market penetration, key account management and provide quality customer service for the fast-growing startup.

In the new role, Anshul will also be responsible for building new revenue streams through product innovation & vendor management, driving process efficiencies, refining back-end processes and working on key consumer insights to improve both market share & margins. In her previous roles, Anshul has worked with market leaders such as TUI India and Delhi Express Travels. Her learning journey has contributed to recognizing market opportunities, developing business concepts, and strategies, forming and orchestrating the product vision, acting as a lead product developer, and creating a roadmap and product specifications that deliver against both customer benefits and financial goals.

Experienced in direct marketing and promotional launches, estimating key financial parameters, e-learning, training & skill development, and creating business plans and legal documents for statutory compliances, Anshul will lead SanKash’s fast-paced growth in the country’s dynamic travel and fintech space.

SanKash, India’s only travel fintech brand and a BNPL aggregator that facilitates online and offline travel operators to provide innovative payment plans to their customers. I wish you great success in this endeavour.

Shishir Gupta, Founder and CEO, StartupLanes

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