Abhimanyu Pratap Singh
2X founder from Media/ Marketing background and 12 years of entrprenurship exp
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Abhimanyu Pratap Singh is a filmmaker and entrepreneur with 18 years of experience across media, entertainment and communications. Trained at the Satyajit Ray Film & Television Institute (SRFTI), Kolkata, he has spent the last 12 years building and running his own production company, Asrama (www.asrama.co.in), where he has led teams and delivered films, branded content and digital storytelling projects for leading corporates, development organisations and government institutions. His experience spans the entire journey from ideation and storytelling to production, client management, business development and execution, giving him both creative depth and hands-on experience in building and managing a sustainable business. Having grown up in a village himself, he brings a lived understanding of rural India's culture, aspirations and consumption behaviour. This combination of entrepreneurial experience, organisational capability, storytelling expertise and deep familiarity with Bharat's audiences forms the foundation for Jhakaas. Jhakaas is built around the conviction that the era of adapting urban models for rural audiences is over and it will bring a revolution in "Rural Marketing."