Abhinav Mishra

Abhinav Mishra - Transforming India's Beverage Industry

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Personal Overview

Gender Male

Age 30 Years

Location Mumbai, Maharashtra, India

Employment Status Entrepreneur

Marital Status Single

Food Preference Vegetarian

Languages Spoken English, Hindi & Marathi

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About

Abhinav Mishra – Founder & CEO, Purecane

Abhinav Mishra is a 5x entrepreneur and the Founder & CEO of Purecane, with hands-on experience across D2C and B2B businesses, go-to-market strategy, brand building, operations, fundraising, and business expansion. Having built and operated ventures across different business models, he brings an execution-first approach to identifying opportunities, validating them on the ground, and building scalable businesses.

At Purecane, Abhinav leads the company’s overall strategy, brand, product innovation, operations, fundraising, and expansion. He is currently focused on transforming India’s highly fragmented sugarcane juice category into an organized consumer beverage brand by combining modern retail, standardized operations, product innovation, and an established supply-chain ecosystem.

His entrepreneurial journey has also given him direct exposure to capital raising and investor relations. He has led startup fundraising initiatives, developed financial and expansion strategies, and worked closely on building businesses from early validation toward scalable growth.