Antara Nag
Startup & Small Business Consultant | Business Strategy, Product-Market Fit, Business Models, Unit Economics, Market Research & Operations | Startup Mentor (MAARG & JECP) | AI & No-Code Automation
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Startup & Small Business Consultant with 26+ years across business research, operations and business development.
Active in India's startup ecosystem: Mentor at MAARG (Startup India) and Jagriti Enterprise Center, Purvanchal; Industry Expert Mentor at Techstars Startup Weekend, GLA University; Judge, entrepreneurship programme, IMI New Delhi. I regularly attend founder meets to pick up on-ground market intelligence.
I work with operating founders on the fundamentals that drive growth: product-market fit, business models, pricing and unit economics, customer segmentation, market research and operations design.
My background spans research, commercial and operational roles across edtech, medtech, wellness and other sectors. Prior work contributed to a 50% improvement in client sales closures and a market assessment that corrected unrealistic sales targets for a client.
Where scaling requires it, I incorporate AI and no-code automation as practical execution tools, applied only where they address a specific business problem.