Ashok Joshi
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Ashok Joshi | Founder, Amber Surgical
With over 20 years of expertise in the surgical and medical wholesale industry, I founded Amber Surgical in 2023 to professionalize medical distribution in South Gujarat. Based in Surat, our mission is to bridge the gap between manufacturers and healthcare providers through an ethical, knowledge-driven supply chain.
We specialize in high-demand segments including IV Fluids, Surgical Disposables, and Dialysis consumables, catering to over 1,000 hospitals and 5,000 nursing homes. Unlike traditional traders, we follow an 'Education-First' model, providing monthly CME programs and technical training for hospital staff to ensure superior product usage and credibility.
Our business operates on a highly secure, asset-backed model where 90% of capital is held in physical inventory, ensuring zero-loss safety for stakeholders. With a 99% white-payment system and net margins of 15-18%, we are scaling toward a monthly turnover of ₹1 Crore. We leverage digital integration through a dedicated B2B portal to ensure transparent pricing and real-time order tracking, redefining reliability in the surgical supply chain.