Dhanraj Chopra

Earlier-stage startup founder

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Personal Overview

Gender Male

Age 28 Years

Location Mumbai, Maharashtra, India

Employment Status Unemployed

Marital Status Single

Food Preference Not Specified

Languages Spoken Punjabi, Hindi, English

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About

Founder & Venture Profile
Dhanraj Chopra (28), founder of Melt’s, brings 7 years of bakery operations experience: 6 years managing retail operations and commissary dispatch at a Merwans franchise, + 6 months managing Khanna Hotels (The Club Mumbai) patisserie counter.
Core Business Concept (Idea Stage)
Melt’s is an 800–1,000 sq. ft. central commissary bakery in Vasai East designed to deliver clean-label, café-grade baked goods that absorb quick-commerce platform commissions while driving predictable B2B cash flows.
Product Portfolio
High-margin impulse items across:
Breads & Savouries: Brioche slider pavs, sourdough batards, and garlic pull-apart bakes.
Cookies, Biscottis & Tea Cakes: Sourdough cookies, twice-baked cantucci, and filter coffee teacakes.
Trending Products: Dubai-style pistachio kataifi chocolate bars.
Tri-Channel Model & Financials
B2B Wholesale (41%): Daily supply to local cafes covering fixed kitchen overheads.
Quick Commerce & Cloud (38%): Morning dark-store drops and on-demand app orders.
D2C Pre-Orders (21%): Advance-paid curated bakery boxes.
Target Metrics: Capex of ₹7.63L–₹11.62L; target monthly revenue of ₹5.5L with ₹1.59L EBITDA (~29% margin).