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About

Hello, I’m Mishika Shah, a CFA Level 1 candidate and a student of Financial Markets at H.R. College.
Now that the formal introduction is out of the way, here’s the real story.

Growing up, I realised I wasn’t collecting answers, but I was collecting questions. Why does a brand’s reputation impact its valuation? Why does one story go viral while another goes unnoticed? Why do people spend ₹300 on coffee but hesitate to invest ₹100 in mutual funds? These weren’t just curiosities; they were clues, each one pulling me closer to the world of finance, communication, and creative strategy. What defines me isn’t just my academic focus; it’s the way I approach problems. I thrive in spaces where logic meets imagination, where clarity is earned, not assumed, and where storytelling can shape how we see numbers, brands, and decisions. I believe asking the right question at the right time is a skill and one I continue to sharpen every day.

So here’s one question I’ll never stop asking: What more can I learn from the world if I stay curious enough to keep asking?