Naushad Ahmad

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Location New Plymouth, Taranaki, New Zealand

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About

We are a third-generation family business, preserving our bakery heritage with every crunchy bite of our double-baked bakery rusks and other products under the Sooper Bytes range. We are revolutionizing the rusk market and setting new standards with innovative flavors such as Jaggery Rusk, Millet Rusk, Multigrain Rusk, Desi Ghee Rusk, and more.

The Sooper Bytes range is currently available in over 1,000 offline stores, including Smart Bazaar, Reliance Smart, and Smart Points across Delhi NCR, Uttar Pradesh, Uttarakhand, Rajasthan, Punjab, and Haryana. We are also available on e-commerce platforms like JioMart and MilkBasket, with plans to launch on Dmart soon. Additionally, our products are accessible via quick commerce platforms.

Our company is proudly certified by Startup India and Start in UP.