Sagnik Guha
A Marketing & Growth leader having 20+ years’ experience of scaling large consumer businesses across India, South Asia, US-EU with experience in scaling cross-border consumer businesses
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Career Snapshot:
• As CMO at SKIDOS Labs (Denmark), I drove global strategy for the EdTech brand, improving app-store conversions by 30%, raising customer LTV by 60% and achieving 9% EBITDA profitability. I led the biggest strategic shift for the brand with a 6-month project with Bates Denmark that led to a successful brand pivot
• At Reliance Jio, I spearheaded the greenfield launch of an omni-channel commerce business, scaling it to $20M ARR.
• At Apex Footwear (Bangladesh), as Head of Marketing, I led a $100M business portfolio, launched highly successful sub-brands, built the country’s largest loyalty program and institutionalized a profitable Omni-channel business within 2 years.
Today as Marketing enters the most transformative phase with AI, I have evolved my Fractional CMO practice to integrated AI-led marketing operating system built on three layers:
• Diagnostic Layer (Growth funnel audits)
• Strategy (AI-led ICP, content, funnel and brand sentiment workflows)
• Execute workflows with brand teams
I work with D2C Founders, AI and SAAS subscription models and retail brands.