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About

I’ve built my career at the intersection of data, product, and business strategy. With 2 years of experience as an Analyst, I’ve focused on translating complex data into actionable insights that drive product growth and operational efficiency. My journey began with analyzing marketing and sales funnels, where I implemented data-backed process improvements and automation workflows using tools like HubSpot, Zapier, and Google Analytics to optimize lead tracking, demo scheduling, and conversion performance. Over time, I developed a deeper interest in understanding user behavior and building scalable systems that improve decision-making across teams. I enjoy solving problems through structured experimentation, uncovering growth levers through cohort analysis and funnel metrics, and collaborating cross-functionally to align insights with product goals. I stay curious by constantly exploring emerging analytics tools and AI-driven methods to enhance user experience and business outcomes — shaping my path toward product analytics and strategy.