Personal Overview
Ecosystem Preferences
About
Key Achievements
+25 years building high-value B2B2C partnerships in retail, fashion, mobility, technology and healthcare.
Led global brand transformation across multiple markets (globally and regionally)
Scaled revenue and accelerated commercial growth in big labels such as adidas, Reebok, Intersport, Levi’s to name a few .
I successfully led international brand expansion into high-potential markets such as India, navigating cultural nuances, consumer behavior, and competitive landscapes to build relevance, demand, and adoption.
Built profitable, high-performing marketing ecosystems
Senior leadership at top consumer brands (adidas, Reebok)
My work has received Effie and Clio awards, recognizing excellence in creativity, effectiveness, and innovative brand-building in the digital space
I have successfully bridged traditional industries with digital innovation — shaping new products, digital experiences, and modern go-to-market models