suhas kiran
Founder of AppMeasurely - an MMP built by a marketer who spent 16 years buying attribution data he couldn't fully trust.
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I've spent 16+ years leading marketing for fintech, real estate, ed-tech, and consumer internet businesses, managing budgets of Rs. 100 Cr+ and teams up to 25 people, at Unocoin, Angel Broking, Shriram Properties, Edureka, and CommonFloor.
My job came down to one question: is this spend working? At Unocoin, a crypto exchange with 2M+ registered users, I drove 3X user acquisition growth. At Edureka, I cut cost-per-lead by 40% while improving lead quality by 30%. At CommonFloor, I grew leads 300%. None of that happens without trusting your attribution data, and I spent a decade discovering how often that trust is misplaced.
I've personally run campaigns on Branch.io, Google Ads, Meta Ads, DV360, and CleverTap, sitting on the buyer's side of exactly the problem AppMeasurely solves: unverifiable attribution, fraud inflating spend, and MMPs priced for enterprise teams while growth-stage businesses get left with blind spots.
AppMeasurely is the tool I needed every time I had to defend a budget with data I didn't trust. I hold a degree in Mathematics and Computer Science from the University of Mysore, and I'm based in Bengaluru, building for the founders who face what I faced.