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An accomplished Leader with challenger mindset, offering a successful career spanning 33 years in the fields of Fragrance & Packaging Industry in both India & abroad. Possess exceptional capability of developing strategy and implementing it to achieve profitable growth; a top performer with a consistent track record of outstanding performance in Business Strategy & P&L Management. Started his own D2C perfume company in 2024 to pursue his dream to be an entrepreneur. Currently working as Founder of Trevito Lifestyle LLP and have launched mass premium D2C Eau De Parfum brand named, TRÉVITO, in marketplace and e-commerce website in July 2025 which has gained encouraging early traction and got positive customer response. Earlier worked with Symrise AG as Vice President - Scent & Care (South Asia), responsible for managing P&L for its business in South Asia sub-region, AVP (Fragrance) – South East Asia at Keva Fragrance (Singapore) with Keva Fragrance, Head of Sales & Marketing (Indian Sub-continent) at Keva Fragrance (Mumbai) & Head of Sales- Fragrances (India Sub-continent), at IFF (Mumbai).