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VIAVIA Scores $8M Seed Financing

LOS ANGELES, CA, VIAVIA, a new video-first e-commerce platform, announces $8 million seed round to launch a debut fashion retail destination catered to Gen Z shoppers.
The funding is co-led by New Enterprise Associates (NEA) and Basis Set Ventures, with participation from Exor Seeds, Backend Ventures, and Andrew Ng’s AI Fund. The funding follows a $1.15M pre-seed round that the company announced in February 2022. VIAVIA seeks to modernize the fashion e-commerce experience by marrying creator-driven live and short-form video content with end-to-end, AI-powered tech infrastructure for the fashion supply chain.

VIAVIA is a video-first online fashion retailer platform catered to the Gen-Z consumer. As an online shopping destination, VIAVIA brings an expertly curated selection of culture-making brands from around the world, alongside its own line of Italian made fashion and streetwear. The platform channels the power of creators by leveraging live and short-form video content to create a modern fashion shopping experience backed with confidence-inducing styling advice. In addition to its shopping platform, VIAVIA is building a modern technology stack for fashion brands, spanning AI powered product lifecycle and supply-chain management through to retail integrations.(c)2011-2020 by

VIAVIA seems to be an interesting startup with immense capability. Congratulations on the funding and my best wishes to the entire team for the future.

Shishir Gupta CEO and Founder Startupalnes

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