Voiro, a Bengaluru-based SaaS startup, on Wednesday announced that it has raised $1.8 million in a pre-Series-A round led by Mela Ventures. Early-stage VC fund and angel platform 1Crowd, who had led Voiro’s seed round in 2019, also participated in the round.
Founded by Kavita Shenoy, Anand Gopal, Anil Karat, and Jithin George in 2014, Voiro is a revenue management solution created particularly to address the content monetization space.
Over the last six years, the platform has become the favored revenue management partner in the media space, securing its place in the core technology stack that has inspired monetization teams in key media companies and publishers, including marquee live events like the IPL, the Oscars, Bigg Boss, and Flipkart’s Big Billion Day.
Speaking about Voiro’s plans, Kavita Shenoy, Founder and CEO, Voiro, said, “We have always taken pride in our ability to solve monetization challenges for media teams and the agility of our customer experience. This investment will play a strategic role in driving market expansion internationally, launching Voiro 3.0, and investing strongly in data engineering to showcase a world-class SaaS product from India for global media organizations.”
Speaking on the development, Krishnakumar Natarajan, Managing Partner, Mela Ventures, added, “The rapid and consistent growth in the OTT industry has created a huge potential to monetize and drive more revenues through predictive ad-management. Voiro has already made great inroads by enabling some of India’s digital broadcasters to streamline and enhance their revenue. We see great potential in the Voiro platform, technology expertise, and the solid team behind the product.”
“Monetisation is a critical need for digital content players. Voiro has developed a high-quality product, which drives revenue enhancement, using a powerful combination of analytics and automation. With marquee customers in the Indian space, Voiro has the credentials to become a market leader in a high growth segment,” said Anup Kuruvilla, Co-founder, 1Crowd.
The company is also currently recruiting for various posts like Outreach and Partnerships Manager, Product Marketing Manager– Sales Enablement, Product Marketing Manager, Web Developer, Marketing Operations Analyst, Project Manager, Sales Lead, Inside Sales Representative, Sales Account Manager, DevOps Engineer, Security Engineer, Data Engineer, and Product Manager. Details regarding the job positions and application could be found on the careers section of the company’s website.