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Wellbeing Nutrition funding

wellbeing nutrition funding

Wellbeing Nutrition, an organic plant-based nutrition startup, raised an undisclosed amount through revenue-based financing platform Klub. With Klub’s investment, Wellbeing Nutrition plans to expand distribution to over 3000 stores by the next quarter.

Wellbeing Nutrition will use the funds on ramping up operations, including marketing and working capital. The company said it has grown at about 45% monthly cumulative annual growth rate over the last 12 months. Wellbeing Nutrition raised a seed round of $300,000 from a strategic investor in 2019.

Wellbeing Nutrition, a Mumbai-based startup is founded in 2019 by Avnish Chhabria. The startup provides organic, plant-based vitamins and whole food nutritional supplements that were not chemically synthesized. The brand caters to daily wellness, sleep, headaches, gut health, hair loss, and skincare segments. It operates on top online channels and is currently present across 600 offline stores.

“We started Wellbeing to be India’s first wholefood nutrition company that relies on plant-based ingredients to deliver wellness to individuals with fast-paced lives. With the onset of Covid, we saw an increase in demand for our innovative and carefully designed products,” Avnish Chhabria, founder, Wellbeing Nutrition said.

 “In Klub, we found the perfect partner to scale up our operations through increased investment in marketing. Moreover, Klub’s VC and partner ecosystem, which can be leveraged for mentorship, is a great asset for a high-growth brand like us,” said Avnish Chhabria, Founder, Wellbeing Nutrition.

 “Wellbeing Nutrition’s carefully curated plant-based products for urban professionals is well-poised to scale further with the power of marketing and community-based amplification on the back of Revenue Based Financing through Klub,” added Anurakt Jain, CEO, and Co-founder, Klub.

Klub is a community-focused Revenue Based Financing platform that provides growth financing to new-age homegrown consumer brands, taking a revenue share as returns instead of equity dilution or fixed EMIs, making it ideal for the post-covid financing ecosystem. 

Last year, Klub has deployed capital to more than 75 brands across the country, including leading D2C brands like Tjori, The Man Company, Magic Crate, Stage3, Pipa Bella, and many more.

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