With another $2.5 million in funding, Julia Collins’ Planet FWD launches climate-friendly snack brand

Planet FWD, the climate-friendly food startup founded by Zume co-founder Julia Collins, is today launching its first product, Moonshot Snacks. The climate-friendly snack is carbon neutral, organic, kosher, plant-based, non-GMO and has no sugar added.

The crackers are available three flavors: sourdough sea salt, rosemary garlic and tomato basil. A box of crackers costs $5.99.

Planet FWD is additionally announcing a further $2.5 million in funding led by Emerson Collective, Concrete Rose, MCJ Collective and Arlan Hamilton, also as existing investors, including BBG Ventures, January Ventures and Kapor Capital, among others. this is often on top of the $2.7 million the startup announced earlier this year.

What’s unique about Planet FWD’s Moonshot Snacks is that it uses ingredients from farmers that use regenerative agriculture practices. Regenerative agriculture may be a farming technique that aims to reverse the consequences of global climate change by capturing carbon in soil and aboveground biomass, which ultimately increases biodiversity, enriches soils and improves watersheds.

“We want to interact customers and show them they need the facility to deal with global climate change just with the way they eat,” Collins told TechCrunch. “We can use our food choices as how to market better farm management practices and company practices which will help decarbonize the environment.”

Ideally, Planet FWD are going to be ready to show there’s consumer demand for climate-friendly products, Collins said. From there, she hopes that might encourage more farmers to implement these regenerative agriculture practices.

Unlike organic foods, where those specific farms are relatively well-known and identified, that can’t be said for regenerative agriculture. this is often where the software element of Planet FWD comes in.

Additionally, Planet FWD is alpha testing a carbon impact assessment. So, if a brand wanted to work out what its current greenhouse emission impact is for its products, the tool could break down where it comes from — whether that’s the packaging, the ingredients, the distribution, etc. From there, the tool would recommend the way to reduce the product’s greenhouse emission impact.

“Frankly, i feel it’s a privilege to be alive and aware during this point where this is often this window of opportunity to deal with global climate change ,” Collins said. “We can’t stop it. We can’t reverse it. But we will address it so it’s still possible for people to measure on this planet. But the window is closing.”

Moonshot Snacks begins shipping today via its website. On December 16, it’ll be available via plastic-free grocery Zero and can have a more traditional retail launch next year.

Planet FWD will create other products down the road , like cookies and chips. But first and foremost, the company’s road map is driven by the availability chain and understanding where there are opportunities to convert farms to regenerative practices.

“Through its sustainable and climate-friendly ingredient platform, Planet FWD is building a movement of more climate-conscious farmers and producers who can lead us toward a far better , more sustainable future,” Fern Mandelbaum, director at Emerson Collective, said during a statement. “Through Julia’s inclusive leadership and keenness , Planet FWD helps create a replacement standard for the food industry and its role in being a part of climate solutions.”