Zeda.io, the US and Bengaluru-based technology startup that has created a solution to manage a product lifecycle, on Wednesday announced that it has raised $450,000 in a pre-seed round from several VC funds, including Whiteboard Capital, Paradigm Shift Capital, and Firstcheque.vc, and several angel investors.
According to the startup founded in November 2020, the fresh funding will be utilized for product development and recruiting. Zeda.io intends to recruit across roles such as design, marketing, sales, and engineering.
Commenting on the investment, Prashant Mahajan, Co-founder and CEO, Zeda.io, said, “We believe that product managers should focus more on users, problems, product strategy, and not on operational work. Zeda.io is a one-stop collaboration platform for product managers who want to improve their work efficiency, and, in turn, go from idea to shipping the product faster.”
Prashant thinks that efficient communication and collaboration are the keys to product management success. During his stints at different companies, he faced difficult times as there was the juggling of multiple tools to manage the complete product development process. This was the inspiration for starting Zeda.io.
The startup has formed a platform where several teams could define, collaborate, and manage their product development with different stakeholders.
Vaibhav Devpura, Co-founder, Zeda.io, stated that the platform will also help the entire product organization as it provides a holistic view of the product rather than just project management tickets, therefore helping better understand the who, why, and what of a product.
“Product Management has evolved as a significant discipline, especially in tech companies. Zeda.io is solving a very crucial problem for product managers as efficient time management and collaboration hasn’t been solved for this community,” said Anshu Prasher, General Partner, Whiteboard Capital.
Zeda.io is targeting the Indian market and overseas locations such as the US, Europe, and South-East Asia.
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