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FLiCKA is a new age cosmetics brand incline towards Veg and Cruelty-free Cosmetics at affordable price . We have successfully placed ourselves in 2000+ retail stores out of which 200+ are BA and rest are NON BA. Generating monthly sales of 1.35CR with 500+ SKU’s.

Flicka’s average revenue growth rate is 3.5X yearly. Generating monthly sales of INR 1.35CR with 500+ SKU’s.

Back in 2016 when one of the founders was managing multi brand cosmetics retail in Bhilai (C.G). He realized that 90% of the customer were compromising on quality due to price issue.

Out of 39.6 Cr women working population. Only 13L of women earn 50,000 INR or more p/m. Who can afford price and quality. Founders realized there was a huge gap in between to offer quality and affordability . And that’s when Flicka was born.

Flicka targets to women with an average earning of 15,000 INR to 45,000 INR which hold for more than 90% of total working women in India.

The Indian cosmetic industry is going through a stage of rapid growth at a CAGR of 4.23%. Along with this customers are getting more aware about the quality and ingredients. And Flicka is one of the few brands to provide veg and cruelty free products.

Please watch the Demo Day Recording

Who can Invest?

  • -> Any person willing to invest minimum Indian Rupees 1 lakh or more.
  • -> Minimum income of Indian Rupees 6,00,000 (six lakhs) per annum and above as per last Income Tax return. For individuals earning income in other currencies may convert to Indian Rupees and check.
  • -> Any representative of a Company or Fund willing to invest minimum Indian Rupees 5,00,000 (five lakhs) or above in each startup.


  • -> Please fill up the commitment form. It is a soft commitment.
  • -> Founders will send you pitch deck, valuation and other documents.
  • -> Have a personal call if needed, then mention the exact amount of your investment.
  • -> Term Sheet and SHA will be sent to you.
  • -> Sign the documents and transfer the funds.
  • -> Shares will be allotted post the compliances.


Please fill up this commitment form: FLiCKA Commitment Form

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