adwoa beauty, a Dallas, TX-based hair texture brand, secured $4m in funding.

Pendulum made the investment.

The company intends to use the funds for new product development, increase of staffing to support the brand at all levels, and investment in brand awareness and retail support.

Founded in 2017 by Julian Addo, adwoa beauty created products with ingredients that are concentrated, working with nature and science. The brand currently consists of 12 hair-care formulas to take consumers from wash day through styling.

adwoa beauty Raises $4M in Funding .Congratulations to the entire team. I wish you great success in this endeavour.

Shishir Gupta, Founder and CEO, StartupLanes

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