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FindMine Raising: It Closes New Funding Round

FindMine, a NYC-based leader in AI-powered dynamic content creation for brands, closed a new venture capital funding round.

The round, which brings total funding raised to date to $9.9m, was led by XSeed Capital and Underscore VC.

Proceeds from the investment will be used to accelerate go-to-market activities and advance development of FindMine’s AI-powered content engine.

Led by CEO Michelle Bacharach, FindMine leverages predictive intelligence and merchant sales data to help brands articulate their unique points of view to increase revenue and inventory performance across multiple sales channels – including e-commerce, email campaigns and targeted messaging, advertising and social media campaigns, and in-store applications such as kiosks, personal shopper programs and sales associates platforms.

The technology allows marketers to showcase unique, curated shoppable assets to every single segment and customer to improve top-line revenue with larger shopping carts and longer, more profitable customer lifecycles. Merchants use FindMine to improve bottom-line profitability and increase gross margins thanks to more effective inventory and logistics management.

The new investment will enable FindMine to further develop its machine learning technology to take advantage of new datasets like inventory location, allowing retailers and brands to improve sustainability by driving down split-shipments. In addition, the company will further develop its “headless” offering, which enables content from the platform to be injected into any customer experience via API.

FindMine will grow its go-to-market team and continue to develop dynamic content creation as a market sector, developing new tools that will enable brands to use AI-powered content across their complete ecosystems.

The company works with top retailers and brands such as Mitchell Gold + Bob Williams, Rogers, adidas, Destination XL, Perry Ellis and many more.

FindMine Closes New Funding Round. Congratulations to the entire team. I wish you great success in this endeavour.

Shishir Gupta, Founder and CEO, StartupLanes

About FindMine

FindMine is a venture-backed technology company that has created the industry-leading content creation engine using machine learning. We believe that the biggest differentiator for any brand is their unique expertise and Brand Point of View, and not communicating that at scale is a threat to a brand’s existence. The key to communicating this Brand POV at scale is to produce high-quality content at a high scale, meeting consumers wherever they may interact with the brand. FindMine allows brands to realize this vision by de-bottlenecking the content creation process (which is currently highly manual) wherever it is bottlenecked.

When was FindMine founded?

FindMine was founded in 2014.

Who is the Founder of FindMine?

Michelle Harrison Bacharach,Yet moving to New York to attend business school provided the epiphany that became FindMine, the artificial-intelligence- driven personal shopping service founded by Michelle Harrison Bacharach (MBA ’12). Bacharach’s story starts in her native California.

Is FindMine Hiring?

Findmine is hiring for solution engineer. you can checkout their linkedin page too

What is the Team Size of FindMine?


As per the popular social media site LinkedIn, FindMine has 25 employees.

Where is the Head Office of FindMine?

FindMine is headquartered in 33 E 33rd St, New York, NY 10016, USA

How much is the revenue of FindMine?

FindMine has not publicly revealed the revenue in the last round of funding.

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