Goodles, a Santa Cruz, CA-based noodle brand, raised $13M in Series A funding.

The round was led by L Catterton, joined by Springdale, Third Craft Partners, Willow Growth, Alumni Ventures, GingerBread Capital, IMG-Endeavor, Cosmic VC, and Electric Feel Ventures. Strategic investors included Klay Thompson, Khris Middleton, Domantas Sabonis, DK Metcalf, Weston McKennie, Sergio Garcia, Aaron Gordon, Marcus Smart, David Grutman, Ilana Muhlstein, Marissa Hermer, Matt Rutler, Christina Aguilera, Mau y Ricky, and The Montaners.

The company intends to use the funds to expand its executive team by appointing three new C-Suite executives and increasing its U.S. production capacity to meet the surging consumer demand for their products.

Founded by CEO Jen Zeszut, and Paul Earle, Goodles combines ingredients, protein, fiber, nutrients from plants and complex flavors to offer over 10 flavors of mac and three styles of pasta, all which hold Clean Label Certification. Goodles can be purchased through the e-commerce site or nationwide at retailers including Target, Whole Foods Market, Publix, HEB, Wegman’s and Sprouts Markets. Goodles has over 35,000 points of retail distribution nationwide.

The Founding Team also includes Chief Product Officer Molly Michet, Chief Impact Officer Deb Luster, and Founding Partner Gal Gadot.

Goodles, a Santa Cruz, CA-based noodle brand, raised $13M in Series A funding. Best wishes to everyone in the group. This will be a huge accomplishment for them in the future.

Shishir Gupta, The Founder & CEO of StartupLanes

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