Agri and Food Startup Nutrifresh Outlines 150-Acre Expansion Plan Across South India

Integrated agri and food company Nutrifresh is scaling up its presence in the South Indian fresh produce market. The company has announced a target cultivation footprint of approximately 150 acres across Bengaluru, Hyderabad, and Chennai by March 2028, according to Sanket Mehta, co-founder, CEO, and whole-time director of Nutrifresh.

Nutrifresh currently operates 25 acres in Bengaluru and is expanding operations in Hyderabad. The company expects to add another 25 acres in the region by the end of the current financial year, bringing its total South India footprint to 50 acres. Expansion is scheduled to accelerate in FY28, with plans to add over 100 acres between April 2027 and March 2028.

To support this regional growth, Nutrifresh plans to invest approximately ₹50 to 75 crore from internal sources for infrastructure development. The total overall investment, which includes contributions from farmer partners, is projected to be between ₹200 and ₹225 crore.

The capital will be deployed toward pre-production and post-harvest infrastructure, including centralized nurseries and integrated packhouses equipped for sorting, grading, and packaging. The company will utilize a hub-and-spoke model, placing nurseries and packaging facilities at strategic locations while conducting cultivation at individual farms. This approach aims to position production closer to major consumption centers, lower transportation costs, and maintain a steady, year-round supply of fresh produce.

Presently, Nutrifresh operates around 200 acres of company-owned farmland and maintains roughly 50 acres of farmer-partner land within its network. An additional 100-plus acres of farmer-partner land are currently under development with polyhouses being constructed. Of this under-development land, about 60 acres will utilize polyhouse and hydroponic cultivation systems, while the remaining 30 acres will employ polyhouse-based soil cultivation.

Nutrifresh offers over 100 stock-keeping units (SKUs), which include fresh produce and greens. The company supplies more than 100 B2B customers, including prominent names such as Swiggy, Zepto, BigBasket, and Reliance Fresh. While it also caters to merchant exporters, the company currently has no immediate plans to enter direct exports, choosing instead to focus on the domestic consumption market.

Financially, Nutrifresh reported revenues of ₹219.3 crore in FY26 and has set a target of ₹400 crore for FY27. The firm continues to prioritize profitability and the domestic availability of quality fresh produce.

"Nutrifresh's planned expansion highlights a strategic focus on strengthening the domestic fresh produce supply chain through a structured hub-and-spoke model. By combining internal capital with farmer-partner contributions and investing in essential post-harvest infrastructure, the company is addressing critical logistics and distribution challenges in the agricultural sector. Focusing on domestic consumption and establishing clear revenue targets reflects a pragmatic approach to scalable growth in India's evolving agri-food market." — Dr. Shishir Gupta, Founder & CEO, StartupLanes