Mother Dairy has hiked consumer prices for its liquid milk variants by ₹2 to ₹4 per litre, effective Thursday. The adjustment is driven by rising input costs and increased procurement prices paid to farmers.

Mother Dairy, a wholly-owned subsidiary of the National Dairy Development Board (NDDB), has announced a price hike of ₹2 to ₹4 per litre on its liquid milk variants, effective from Thursday. According to sources, the upward revision is a result of rising input costs, particularly higher procurement prices of milk from farmers.

The company states that it passes on approximately 75 to 80 per cent of its milk sales realisation directly to farmers. Mother Dairy operates as the largest milk supplier in the Delhi-NCR market, distributing roughly 35 lakh litres of milk per day through its proprietary outlets, general trade channels, and e-commerce platforms. Across all markets, the company's daily sales volume exceeds 50 lakh litres.

Following the price revision, several key variants have seen direct increases. The price of bulk vended toned milk has risen to ₹60 per litre from ₹58 per litre. Pouched full cream milk now costs ₹76 per litre, up from ₹72 per litre. Meanwhile, pouched toned milk has increased from ₹60 to ₹62 per litre, and double toned milk has moved from ₹54 to ₹56 per litre. The price of cow milk has also been revised upward to ₹65 per litre from ₹62 per litre.

This marks the first price revision by Mother Dairy since May 14, 2026, with the prior revision occurring in April 2025. A spokesperson for Mother Dairy declined to comment on the latest price adjustment.

In its previous fiscal year, Mother Dairy reported a 17 per cent growth in turnover, reaching ₹20,300 crore, supported by improved demand for its milk products and cooking oils. Established in 1974, the company markets milk and dairy products under the 'Mother Dairy' brand, edible oils under the 'Dhara' brand, and fresh fruits, vegetables, frozen items, snacks, pulps, and concentrates under the 'Safal' brand. The enterprise currently operates nine milk processing plants, four horticulture processing plants, and works through 16 associated plants for its edible oil operations.

"Price adjustments in essential consumer goods like dairy often reflect broader supply chain and input cost pressures, particularly rising farm-gate procurement prices. For large-scale operators that distribute a significant portion of sales realisation back to farmers, balancing consumer affordability with producer sustainability is a critical operational challenge. Sustaining growth while managing these input inflation cycles requires strong operational efficiencies across processing and distribution networks." — Dr. Shishir Gupta, Founder & CEO, StartupLanes

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