The Sporting News Raises $15M in Funding

The Sporting News, a Charlotte, NC-based sports media and sports publisher, raised $15M in funding.

The round was led by LSE-traded Playtech.

The company intends to use the funds to facilitate the growth of the brand and pivot the TSN business to being more transactionally-led.

Led by CEO Rich Routman, TSN is a destination for intent-driven sports news in the US and around the world. It is also the official NBA digital destination in multiple international markets, a global partner of the NFL, and delivers MLB content.

In addition to the fundraise, the company has made a strategic investment in SuperDraft, an online daily fantasy sports and player prop platform, previously backed by Caesars Entertainment.

After eight years of ownership by DAZN / Perform Group, TSN was acquired in 2021 by an international investment group, with deep sports, media and gaming experience. Since then, and under the leadership of Global COO Shaun Koiner, it has launched 10 new market editions across Latin America, Europe and Asia, and has grown its audience to 50 million monthly unique users around the world. Alongside Koiner, the company recently hired Rich Routman as CEO who most recently served as President of sports media and technology brand, Minute Media.

The Sporting News, a Charlotte, NC-based sports media and sports publisher, raised $15M in funding. Best wishes to everyone in the group. This will be a huge accomplishment for them in the future.

Shishir Gupta, The Founder & CEO of StartupLanes

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