Homified, a tech-forward Direct-to-Consumer (D2C) brand affiliated with The Teaser Company, has triumphantly raised INR 10 million in a Pre-Seed funding round. The funds are earmarked for strategic initiatives, including brand image revamp, dynamic social media engagement, influencer collaborations, and interactive live sessions.

The brand, known for smart electronics and wellness tech, plans to diversify its product line, focusing on wireless power banks, laptop power banks, and cutting-edge massagers. The investment will be pivotal in solidifying Homified’s presence in the tech D2C sphere, creating innovative solutions like wireless chargers to meet evolving consumer needs.

Led by investor Srinivasan Namala, who boasts success across 20 startups, the funding signifies a strategic move for Homified. Varun Chopra, Co-founder, expresses excitement, emphasizing the commitment to using the investment for innovative, functional solutions.

Meanwhile, sister company The Teaser Company announces leadership enhancements, with Rakshita Kaushik and Dimple Hotchandani overseeing creative strategy, Kartavya Arora driving growth strategy, and Dhiraj Jindal leading the creative club. Shivam K, Co-founder, emphasizes vertical expansion and brand creation, highlighting the leadership team’s role in nurturing brands with potential.

That’s awesome news about Homified securing INR 10 million in pre-seed funding! It’s exciting to see tech-driven D2C brands like Homified expanding and diversifying their product line. I can’t wait to see what innovative solutions they come up with! 

~ Dr Shishir said Gupta founder & CEO of StartupLanes 

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