Bloomberg and Trading Firms Agree to Pay Truth Social for Faster Access to Presidential Posts

Truth Social, the social media platform founded by President Donald Trump, has signed agreements with news and data provider Bloomberg and two Wall Street high-frequency trading firms, Susquehanna International Group and Jump Trading, to provide faster access to the president’s posts. The service is priced at up to $100,000 a month.

Trump Media and Technology Group introduced the fastest-access product in July, targeting trading firms and financial institutions. The subscription allows customers to read the president's posts approximately 50 milliseconds faster than human users by continuously checking the application. High-frequency trading firms utilize automated software to ingest news and government statements to execute trades in fractions of a second, capitalizing on market shifts caused by presidential announcements.

The paid data service has faced significant criticism and legal challenges. In August, Intercept Media and the Freedom of the Press Foundation filed a lawsuit seeking to block the White House from posting official government announcements exclusively on Truth Social while the paid feed is active. The ongoing suit alleges that erecting a financial barrier to government information favors wealthy Wall Street firms and potentially violates constitutional rights.

Additionally, Democratic Senators Elizabeth Warren and Adam Schiff requested the US Securities and Exchange Commission to investigate whether the service violated securities laws, describing it as an abuse of office. Trump Media defended the offering, stating that Truth Social provides an industry-standard API product with significant demand and characterized criticisms as politically or ideologically motivated.

Bloomberg, Jump Trading, and Susquehanna declined to comment on the matter. Trump Media reported to investors in August that it had signed more than 10 customer agreements, with clients paying between $60,000 and $100,000 a month, though individual clients could not be independently verified beyond the newly identified firms.

Financial performance data shows that shares of Trump Media have declined more than 50% over the year. The company's market value stood at approximately $1.8 billion, down from about $8 billion during its March 2024 market debut, with total losses reaching about $1.76 billion since 2024, including non-cash charges. The president's family trust owns a 41% stake in Trump Media, with Donald Trump Jr. serving as trustee with voting and investment power.

"Monetizing proprietary data streams is a common commercial strategy in digital media, but tying a commercial product to a sitting head of state creates unique regulatory and ethical complexities. For businesses exploring alternative revenue streams, this case underscores the importance of balancing data monetization with market transparency and compliance. When commercial value intersects with public office, companies must anticipate heightened scrutiny from regulators, legal challenges from public interest groups, and potential volatility in market valuation." — Dr. Shishir Gupta, Founder & CEO, StartupLanes