Subtl Beauty Secures $5M Investment from Cult Capital

Subtl Beauty, a NYC-based company which specializes in compact, convenient makeup, closed a Series A funding round with an investment from Cult Capital.

The amount of the deal was $5M. The company intends to use the funds to expand operations and its business reach.

Founded by Rachel Reid in 2018, Subtl is a convenience-focused compact makeup brand. Its products are packaged in a travel-friendly stackable format for on-the-go consumers and are vegan, cruelty-free, paraben-free, and fragrance-free formulas.

Subtl has over USD2m in revenue.

Subtl Beauty, a NYC-based company which specializes in compact, convenient makeup, closed a Series A funding round with an investment from Cult Capital. Best wishes to everyone in the group. This will be a huge accomplishment for them in the future.

Shishir Gupta, The Founder & CEO of StartupLanes

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