Zelig Raises $15M in Series A Funding

Zelig, a Los Angeles, CA-based fashion technology company, raised $15M in Series A funding.

The round, which brought the total amount to $100M, was led by Hilco Global, with participation from Bezikian Zareh.

The company intends to use the funds to deepen its personalization capabilities and build out additional features.

Co-founded in 2020 by Sandy Sholl and Adam Freede, Zelig is a B2B2C fashion technology company offering a solution that combines virtual try-on and styling capabilities. The technology uses a combination of AI, machine learning and computer vision to enable shoppers to visualize how clothes, shoes and accessories would look on their own body type and experiment with different outfit combinations and styling options to create, save and share complete looks.

At launch, shoppers will be able to choose one of Zelig’s models, selecting from a range of photos of people with diverse body types, skin tones and hair colors. Users will soon be able to upload a photo and virtually try on and style outfits and individual items using their own image.

Zelig, a Los Angeles, CA-based fashion technology company, raised $15M in Series A funding. Best wishes to everyone in the group. This will be a huge accomplishment for them in the future.

Shishir Gupta, The Founder & CEO of StartupLanes

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