MUMBAI — Sports management firm Procam International has announced the relaunch of 'HDOR – 100 Days of Running' under its portfolio. The movement, which has operated for the past 11 years, has been introduced with a renewed platform and wider reach to encourage consistent physical activity.
Inspired by the Fit India vision, the initiative invites individuals of all ages and fitness levels to participate through running, walking, cycling, or duathlon activities. Participants can join from any location based on their individual routines.
Registrations for the upcoming edition are set to open on India's National Sports Day, August 29, 2026, via the official HDOR website. The 100-day program will officially commence on October 10, 2026, and conclude on January 17, 2027.
Commenting on the relaunch, Vivek Singh, Joint Managing Director of Procam International, stated that the initiative focuses on building long-term fitness habits rather than restricting participation strictly to running. He noted that the program is designed to accommodate various forms of movement and accessibility levels.
As part of this year's edition, The Akshaya Patra Foundation has been named the exclusive Community Impact Partner. Through the partnership, participants will have the opportunity to contribute towards providing hot and nutritious meals to school children, supporting regular school attendance and nutritional needs.
HDOR is structured to eliminate traditional barriers to entry, allowing first-time participants, senior citizens, families, corporate groups, and running clubs to take part. The initiative also includes provisions for participants to sponsor others who may not otherwise have access to the platform.
Founded in 1988 by brothers Anil and Vivek Singh, Procam International is a sports management company involved in live events, sports consultancy, and television production. The company's portfolio includes major distance running events such as the Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K, and Tata Steel World 25K Kolkata.
"The integration of established fitness properties like HDOR into large sports management portfolios demonstrates the growing commercial and cultural focus on preventive health in India. By leveraging digital adoption and community impact partnerships, companies can scale engagement effectively while addressing broader social objectives. For the business ecosystem, this highlights how traditional sports management models are evolving to incorporate digital accessibility and social responsibility." — Dr. Shishir Gupta, Founder & CEO, StartupLanes
