MUMBAI — Sports management company Procam International has announced a relaunch of 'HDOR – 100 Days of Running'. Now integrated into the Procam portfolio, the initiative returns with an updated platform and a broader scope aimed at encouraging consistent physical activity.
The program is aligned with the Fit India vision and invites individuals of all ages and fitness levels to participate through running, walking, cycling, or duathlon activities. Participants can engage from any location according to their individual routines.
Registrations for the event open on India's National Sports Day, August 29, 2026, via the official HDOR website. The 100-day program will commence on October 10, 2026, and conclude on January 17, 2027.
Speaking on the launch, Vivek Singh, Joint Managing Director of Procam International, stated that the initiative focuses on building lasting habits through 100 days of movement rather than short-term running goals. He noted that the program is designed to make movement accessible to households regardless of current fitness levels.
For this edition, The Akshaya Patra Foundation has joined as the exclusive Community Impact Partner. Through this partnership, participants will have the opportunity to contribute towards providing hot, nutritious meals to children on school days, supporting regular school attendance and nutrition.
HDOR is structured to accommodate first-time participants, senior citizens, families, corporate groups, and running clubs. The framework allows participants to engage at their own pace and sponsor individuals who may not otherwise have access to the platform.
Founded in 1988 by Anil and Vivek Singh, Procam International is a sports management firm involved in live events, sports consultancy, and television production. The company's portfolio includes major distance running events such as the Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K, and Tata Steel World 25K Kolkata.
"Procam International's relaunch of HDOR demonstrates how established sports management firms can scale community-driven health initiatives using digital platforms. By combining accessible fitness formats with social impact partnerships like The Akshaya Patra Foundation, the initiative creates meaningful engagement for participants while addressing broader social needs. This model highlights the commercial and social potential of building structured, long-term habit-forming platforms in the Indian wellness market." — Dr. Shishir Gupta, Founder & CEO, StartupLanes
