NEW DELHI — Publication house The Hindu Businessline has announced a transition to a new commenting platform for its readership. The platform shift changes how readers engage with articles and manage their comment history.
According to the publication, users who are already registered and logged into The Hindu Businessline can continue to participate in discussions without interruption. New users who wish to post comments are required to create an account and log in.
The publication has outlined specific guidelines for user engagement. Comments must be written in English and structured in full sentences. The guidelines strictly prohibit abusive or personal remarks, and users are expected to adhere to the established community standards.
Additionally, users seeking to access their older comments can do so by logging into their accounts directly on the Vuukle platform.
"Migrating community infrastructure to third-party platforms like Vuukle is a strategic operational decision for digital publishers. It helps streamline user engagement, moderations, and archiving. For media businesses, maintaining a structured and civil commenting environment is essential for audience retention and building a reliable digital community. Such transitions require clear communication to ensure minimal friction for existing registered users." — Dr. Shishir Gupta, Founder & CEO, StartupLanes
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