Hettich India Introduces Expanded Range of Linear Drawer Systems Amid Growing Demand for Minimalist Interiors

MUMBAI, India — Hettich India has introduced its largest portfolio of linear drawer systems, targeted at architects, interior designers, and furniture manufacturers navigating the shift toward minimalist and open-plan interior designs.

The newly highlighted range comprises several product lines, including AvoriTech, InnoTech Atira, ArciTech, and AvanTech YOU. AvoriTech is built for premium specifications with 8 mm drawer sides, fully concealed engineering, and integrated front panel connectors, supported by Actro YOU runners. The customizable platform options allow side profiles to support Design Capes, inlays, glass, wood, or stone inserts, along with clip-on LED lighting.

Additionally, the ArciTech system offers engineering for high stability with a load capacity of up to 70 kg, alongside synchronized Actro runners. AvanTech YOU provides square profiles and modular construction variants paired with Quadro runners to accommodate varied project briefs.

Commenting on the broader strategy and campaign, Mr. Andre Eckholt, Managing Director, Hettich India, SAARC, Middle East and Africa, noted that the industry is transitioning from curves to straight lines. He stated that the company aims to consolidate its leadership position in the core drawer systems category by offering an extensive portfolio backed by German technology, supported by a new television and 360-degree ad campaign.

The systems are designed to provide consistent load performance, smooth motion, and customization options for business partners executing modern residential and commercial projects.

Hettich operates globally as a family-owned German manufacturer of furniture fittings with a 138-year history. Its broader product portfolio includes architectural hardware, Blaupunkt built-in appliances, and furniture lights. In India, the company has received multiple industry recognitions, including ET Edge Best Brands and rankings among India's Best Workplaces in Manufacturing.

"Hettich's latest product rollout demonstrates how established global enterprises continue to adapt to shifting consumer aesthetics and minimalist design trends. By combining product expansion with a targeted 360-degree marketing campaign, the company is reinforcing its core brand-building categories to sustain market leadership in the B2B and architectural supply segments. For businesses operating in traditional manufacturing and hardware sectors, maintaining a robust portfolio backed by strong engineering remains critical to capturing long-term project value." — Dr. Shishir Gupta, Founder & CEO, StartupLanes