MUMBAI — AI-driven customer experience management platform NUMR Inc. is supporting Axis Bank in delivering actionable journey insights for decision-making across high-value customer touchpoints, including retail banking, cards, and wealth management.
Axis Bank was recently recognized for CX Data & Analytics Excellence at the BFSI Summit 2026, which took place in Mumbai on 20th March 2026. The award acknowledged the bank's approach in embedding customer insights into everyday decision-making across key business segments.
Sameer Shetty, Group Executive for Digital Business and Transformation & Strategic Programs at Axis Bank, stated that the recognition reflects progress in using customer data to understand behavior and improve everyday customer experiences. Shetty noted that the bank's focus has been on translating insights into action across journeys, channels, and teams to ensure continuous improvement and measurable business outcomes.
According to the bank, analytics and real-time customer feedback are utilized to identify friction points across key banking journeys. Award judges cited the bank's ability to translate insights into operational improvements supporting customer activation, retention, and revenue growth.
Axis Bank's customer experience transformation combines internal analytics capabilities with a broader technology ecosystem. While operational teams retain ownership of strategy and execution, enterprise platforms enable multi-channel journey mapping and analytics.
NUMR Inc. operates as one of the technology partners supporting this initiative, providing a platform that enables multi-channel journey analytics and the prioritization of high-value customer segments.
Amitayu Basu, CEO and Co-founder of NUMR Inc., stated that the company is proud to support Axis Bank's efforts to operationalize customer insight at scale, demonstrating how analytics, governance, and operational execution work together to deliver results.
NUMR Inc. offers predictive analytics solutions that transform customer feedback into actionable insights, enabling organizations to capture critical customer signals, analyze journey performance, and operationalize insights across teams.
"The collaboration between Axis Bank and NUMR Inc. highlights how traditional financial institutions are leveraging advanced analytics to improve operational efficiency and customer retention. By integrating real-time customer feedback into everyday banking operations, businesses can successfully bridge the gap between data collection and tangible commercial outcomes. This recognition at the BFSI Summit underscores the growing importance of strong operational governance and technology partnerships in scaling modern customer experience strategies within the financial sector." — Dr. Shishir Gupta, Founder & CEO, StartupLanes
