Agoda Named Official Travel Partner for Inaugural Eurovision Song Contest Asia

Digital travel platform Agoda has been announced as the Official Travel Partner for the inaugural Eurovision Song Contest Asia. The competition is organized by global entertainment production company Voxovation.

The Asian edition follows the established Eurovision format. Local artists from various markets across the region will either compete in their respective National Finals or be selected as national representatives. The event will culminate in a Grand Final hosted in Bangkok, Thailand, on November 14, 2026, and will be broadcast live across the region.

As part of the partnership, Agoda will be integrated into both the National Finals and Grand Final broadcasts. This integration includes on-air host mentions, dedicated promotional segments, and "presented by Agoda" editorial content across participating markets. Additionally, the company plans to engage fans through social media collaborations with regional influencers and an immersive hospitality venue during the Grand Final in Bangkok.

Omri Morgenshtern, Chief Executive Officer at Agoda, stated that music and travel both serve to connect people. He noted that the partnership aims to help fans across the region travel to the Grand Final in Bangkok.

The Eurovision Song Contest was originally created in 1956 by the European Broadcasting Union. The new Asian edition is produced in partnership with leading regional broadcasters, each airing their own artist announcement show or National Final.

Agoda announced that travelers across the region will have access to special Eurovision-themed travel deals, with further details expected to be released soon. Fans can also utilize the Agoda app and website to plan trips and follow the competition.

"This partnership demonstrates the strategic value of brand integration in major live entertainment events. By aligning its platform with a globally recognized franchise making its regional debut, Agoda is effectively connecting large-scale consumer engagement directly with its travel services. Such cross-sector collaborations provide platforms with targeted visibility across multiple international markets, driving both user engagement and localized business opportunities around high-profile events." — Dr. Shishir Gupta, Founder & CEO, StartupLanes