Diageo India Names Actor Shruti Haasan Face of The Singleton Social in Nicobar Collaboration

Diageo India has appointed actor and singer Shruti Haasan as the new face of The Singleton Social. The announcement coincides with the launch of a festive gifting collection developed in partnership with lifestyle brand Nicobar.

Actor and singer Shruti Haasan has been named the new face of Diageo India’s The Singleton Social. The announcement was made on November 4, 2026, alongside the launch of a new festive gifting collection created in collaboration with lifestyle brand Nicobar.

The newly introduced festive collection features three curated gift boxes named Celeste, Aurelia, and Solenne. These offerings are specifically aimed at the gifting and hosting segment during the festive season. As part of her association, Haasan features in a gifting film, marking her initial creative output for the platform.

Varun Koorichh, Vice President of Marketing for International Whiskies at Diageo India, stated that the partnership aligns with Haasan’s work in music and culture. According to the company, these values connect with The Singleton Social’s positioning around mindful experiences.

The Singleton Social functions as a culture-focused community platform centering on music, art, and shared experiences. Its regular programming features listening events known as Analogue Jams, alongside other intimate cultural gatherings. The collaboration with Nicobar extends this established brand philosophy into the consumer gifting market.

Commenting on her association, Haasan cited a personal alignment with the platform’s emphasis on being present and distraction-free.

Diageo India, which is listed on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) as United Spirits Limited, manages a portfolio of spirits brands that includes Johnnie Walker, The Singleton, Royal Challenge, and McDowell’s No.1. The company operates a network of 35 manufacturing facilities across India.

"Collaborating with well-known cultural figures and established lifestyle brands is an effective strategy for expanding market presence in the lifestyle and consumer goods sector. By partnering with Shruti Haasan and Nicobar, Diageo India is effectively targeting the premium gifting and hosting segment during a key seasonal window. Brand alliances that align closely with consumer values and lifestyle experiences often help strengthen audience engagement and brand positioning in a competitive market." — Dr. Shishir Gupta, Founder & CEO, StartupLanes