FarMart Expands Climate-Smart Agri Initiative ‘Project EverGrain’ to Madhya Pradesh

Agri-food commerce platform FarMart has announced the expansion of its initiative, 'Project EverGrain', into Madhya Pradesh as part of the programme's second phase.

Over the next 18 months, the initiative plans to work directly with more than 1,000 smallholder farmers across selected districts in Madhya Pradesh. The project will conduct 3,000 soil tests spanning three sowing cycles, delivering integrated soil health and climate-smart agricultural advisory through FarMart's digital platform and field network.

According to a media statement, FarMart has already completed the training of 1,350 farmers across the Sagar (Dhana) and Tikamgarh districts between October 25 and 28. The training sessions covered climate-smart agricultural practices, including climate-resilient crop choices, crop disease management, and balanced nutrient application guided by soil test reports.

While the first phase of EverGrain focused primarily on post-harvest loss management, the second phase moves upstream to address decisions made before the first seed is sown. The stated goal is to improve input efficiency, reduce avoidable costs, and build resilience against unpredictable weather conditions.

Tannya Garg, Director of Impact, ESG and Partnerships at FarMart, noted that farmers in Madhya Pradesh often make critical decisions regarding fertilizers, inputs, and sowing timing without land-specific information. Garg stated that the project aims to bridge this gap by providing soil test results interpreted in the context of specific crops, seasons, and local climate conditions.

During its initial rollout across Uttar Pradesh, Bihar, and Madhya Pradesh in 2025, EverGrain trained over 2,200 farmers in post-harvest management for paddy and wheat. The company reported measurable outcomes within a single crop season, with average post-harvest losses declining by 1.92 kg per quintal for paddy and 3.25 kg per quintal for wheat. This reduction translated to additional income of ₹4,860 per farmer during the paddy season and ₹5,687 per farmer during the wheat season.

Looking ahead across the 18-month programme, EverGrain targets a 15 to 20 percent improvement in participating farmers' net incomes. This is expected to be driven by a 10 percent reduction in input costs per acre alongside a 10 to 15 percent improvement in crop productivity.

For smallholder farming communities in Madhya Pradesh, where input costs constitute a major share of cultivation expenditure, these operational adjustments are intended to generate meaningful household income gains.

"Project EverGrain's expansion into Madhya Pradesh highlights a vital shift in the agritech sector toward upstream farm management and data-driven decision-making. By focusing on soil health, input efficiency, and localized advisory, platforms can deliver tangible economic value to smallholder farmers. When technology directly addresses everyday cultivation costs and post-harvest management, it creates sustainable impact while driving measurable improvements in farmer net incomes." — Dr. Shishir Gupta, Founder & CEO, StartupLanes