MUMBAI — Procam International has announced a relaunch of 'HDOR – 100 Days of Running' in a new format. Now part of the Procam portfolio after an 11-year history of building consistent fitness cultures, the platform aims to make fitness accessible, easier to start, and sustainable for a wider audience.
Aligning with the vision of Fit India, the initiative allows participants of all ages and fitness levels to engage in running, walking, cycling, or duathlons from any location. Registrations for the upcoming event open on India's National Sports Day, August 29, 2026, via the official website, hdor.com. The 100-day journey will officially begin on October 10, 2026, and conclude on January 17, 2027.
Organisers note that India's rapid digital adoption and expanding internet connectivity provide new opportunities to encourage healthier lifestyles amidst growing lifestyle-related health risks. By combining technology and physical movement, the updated platform seeks to make daily routines more flexible and inclusive.
Vivek Singh, Joint Managing Director of Procam International, stated, "HDOR isn't really about 100 days of running. It is about using 100 days of movement to build a habit. You don't need to be fit to start. You start to become fit."
As part of this year's rollout, The Akshaya Patra Foundation has joined as the exclusive Community Impact Partner. Through this partnership, participants can contribute toward providing hot, nutritious school meals to children, supporting regular school attendance and development.
The framework of HDOR is structured to eliminate traditional barriers to entry, accommodating first-time participants, senior citizens, families, corporate groups, and running clubs. Participants are also encouraged to sponsor individuals who may not otherwise have access to participate.
Established in 1988 by founders Anil and Vivek Singh, Procam International is a sports management company in India involved in live events, sports consultancy, and television production. Its portfolio includes prominent distance running events such as the Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K, and Tata Steel World 25K Kolkata.
"The integration of technology and community impact into established sporting initiatives highlights a mature approach to business expansion in the health sector. By partnering with impactful organizations like The Akshaya Patra Foundation, Procam International is effectively scaling its platform while driving social value. For entrepreneurs and businesses, leveraging digital adoption to remove barriers to entry is a practical strategy for long-term customer engagement and brand loyalty." — Dr. Shishir Gupta, Founder & CEO, StartupLanes
